.hero{padding:100px 48px 80px;max-width:1100px;margin:0 auto}.hero-eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:.75rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--purple);margin-bottom:28px}.hero-eyebrow:before{content:"";display:block;width:24px;height:1.5px;background:var(--purple)}.hero h1{font-family:"Instrument Serif",serif;font-size:clamp(2.6rem,5vw,4.4rem);line-height:1.07;letter-spacing:-.025em;color:var(--ink);max-width:860px;margin-bottom:12px}.hero h1 em{font-style:normal;color:var(--purple)}.hero-h1-line2{font-family:"Instrument Serif",serif;font-size:clamp(2.6rem,5vw,4.4rem);line-height:1.07;letter-spacing:-.025em;color:var(--ink);max-width:860px;margin-bottom:32px}.hero-sub{font-size:1.05rem;line-height:1.75;color:var(--ink-soft);max-width:580px;font-weight:300;margin-bottom:44px}.hero-actions{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin-bottom:32px}.hero-perks{display:flex;gap:24px;flex-wrap:wrap}.hero-perk{font-size:.73rem;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:var(--ink-muted);display:flex;align-items:center;gap:6px}.hero-perk:before{content:"✓";color:var(--purple);font-weight:700;font-size:.8rem}.hero-disclaimer{font-size:.75rem;color:var(--ink-muted);margin-top:20px;font-weight:300}.tension-bar{background:var(--ink)}.tension-bar-inner{max-width:1100px;margin:0 auto;display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:#ffffff0f}.tension-item{padding:40px 32px;background:var(--ink)}.tension-stat{font-family:"Instrument Serif",serif;font-size:2.2rem;color:#fff;line-height:1;margin-bottom:10px}.tension-stat span{color:var(--purple-light)}.tension-label{font-size:.85rem;color:#ffffff73;font-weight:300;line-height:1.5}.why-switch{padding:100px 48px;max-width:1100px;margin:0 auto}.why-switch-header{display:grid;grid-template-columns:1fr 1fr;gap:80px;margin-bottom:64px;align-items:end}.reasons-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;background:var(--border);border:1px solid var(--border);border-radius:6px;overflow:hidden}.reason-card{background:var(--paper);padding:36px 32px}.reason-icon{font-size:1.5rem;margin-bottom:16px;display:block}.reason-card h3{font-size:1rem;font-weight:600;color:var(--ink);line-height:1.35;margin-bottom:10px;letter-spacing:-.01em}.reason-card p{font-size:.85rem;line-height:1.7;color:var(--ink-soft);font-weight:300}.ease-section{background:var(--paper-warm);border-top:1px solid var(--border);border-bottom:1px solid var(--border);padding:100px 48px}.ease-inner{max-width:1100px;margin:0 auto}.ease-header{margin-bottom:64px}.ease-sub{font-size:.95rem;color:var(--ink-soft);font-weight:300;line-height:1.7;max-width:520px;margin-top:16px}.ease-grid{display:grid;grid-template-columns:1fr 1fr;gap:2px;background:var(--border);border:1px solid var(--border);border-radius:6px;overflow:hidden}.ease-col{padding:44px 40px}.ease-col.gs{background:var(--ink)}.ease-col.tr{background:#fff}.ease-col-label{font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;margin-bottom:28px;display:flex;align-items:center;gap:8px}.gs .ease-col-label{color:#ffffff4d}.gs .ease-col-label:after{content:"";flex:1;height:1px;background:#ffffff14}.tr .ease-col-label{color:var(--ink-muted)}.tr .ease-col-label:after{content:"";flex:1;height:1px;background:var(--border)}.ease-list{list-style:none;display:flex;flex-direction:column;gap:14px}.ease-list li{font-size:.9rem;padding-left:22px;position:relative;line-height:1.55;font-weight:300}.gs .ease-list li{color:#ffffffa6}.gs .ease-list li:before{content:"✓";position:absolute;left:0;color:var(--purple-light);font-size:.8rem;font-weight:700;top:1px}.tr .ease-list li{color:var(--ink-muted)}.tr .ease-list li:before{content:"✕";position:absolute;left:0;color:#ccc;font-size:.75rem;top:2px}.ease-callout{margin-top:28px;padding:16px 0 0;border-top:1px solid rgba(255,255,255,.08);font-size:.82rem;color:#ffffff59;font-weight:300}.ease-callout strong{color:var(--purple-light);font-size:1.05rem;font-weight:600;display:block;margin-bottom:4px}.cost-section{padding:100px 48px;max-width:1100px;margin:0 auto}.cost-header{display:grid;grid-template-columns:1fr 1fr;gap:80px;margin-bottom:64px;align-items:end}.credit-model{display:grid;grid-template-columns:1fr 1fr;gap:2px;background:var(--border);border:1px solid var(--border);border-radius:6px;overflow:hidden;margin-bottom:48px}.cm-col{padding:40px 36px}.cm-col.gs-col{background:var(--ink)}.cm-col.tr-col{background:var(--paper)}.cm-brand{font-size:.72rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-bottom:24px;display:flex;align-items:center;gap:8px}.gs-col .cm-brand{color:#ffffff4d}.gs-col .cm-brand:after{content:"";flex:1;height:1px;background:#ffffff14}.tr-col .cm-brand{color:var(--ink-muted)}.tr-col .cm-brand:after{content:"";flex:1;height:1px;background:var(--border)}.cm-price-row{display:flex;align-items:baseline;gap:6px;margin-bottom:8px}.cm-price{font-family:"Instrument Serif",serif;font-size:2.4rem;line-height:1}.gs-col .cm-price{color:#fff}.tr-col .cm-price{color:var(--ink)}.cm-period{font-size:.85rem;font-weight:300}.gs-col .cm-period{color:#fff6}.tr-col .cm-period{color:var(--ink-muted)}.cm-note{font-size:.78rem;font-weight:300;margin-bottom:28px;padding-bottom:20px;border-bottom:1px solid rgba(255,255,255,.06)}.gs-col .cm-note{color:#ffffff4d;border-color:#ffffff0f}.tr-col .cm-note{color:var(--ink-muted);border-color:var(--border)}.tr-col .cm-note.warn{color:#b45309;background:#b453090f;padding:8px 10px;border-radius:4px;border:1px solid rgba(180,83,9,.15);margin-bottom:24px}.cm-items{display:flex;flex-direction:column;gap:12px}.cm-item{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;font-size:.83rem;line-height:1.45}.cm-item-label{font-weight:300}.gs-col .cm-item-label{color:#ffffff80}.tr-col .cm-item-label{color:var(--ink-muted)}.cm-item-val{font-weight:600;white-space:nowrap;flex-shrink:0}.gs-col .cm-item-val{color:var(--purple-light)}.tr-col .cm-item-val{color:var(--ink)}.cm-item-val.costly{color:var(--red)}.cm-item-val.gs-good{color:#15803d}.scenarios-label{font-size:.72rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-muted);margin-bottom:24px;display:flex;align-items:center;gap:10px}.scenarios-label:before{content:"";display:block;width:20px;height:1.5px;background:var(--purple)}.scenarios-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:2px;background:var(--border);border:1px solid var(--border);border-radius:6px;overflow:hidden}.scenario-card{background:var(--paper);padding:36px 32px}.scenario-title{font-size:.9rem;font-weight:600;color:var(--ink);margin-bottom:20px;letter-spacing:-.01em}.scenario-compare{display:grid;grid-template-columns:1fr 1fr;gap:12px}.sc-side{padding:16px;border-radius:4px}.sc-side.sc-gs{background:var(--purple-faint);border:1px solid rgba(107,63,160,.12)}.sc-side.sc-tr{background:#ef44440d;border:1px solid rgba(239,68,68,.12)}.sc-brand{font-size:.65rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;margin-bottom:8px}.sc-gs .sc-brand{color:var(--purple)}.sc-tr .sc-brand{color:var(--red)}.sc-credits{font-family:"Instrument Serif",serif;font-size:1.6rem;line-height:1;margin-bottom:4px}.sc-gs .sc-credits{color:var(--purple)}.sc-tr .sc-credits{color:var(--red)}.sc-detail{font-size:.72rem;color:var(--ink-muted);font-weight:300;line-height:1.4}.sc-savings{margin-top:16px;padding:10px 12px;background:#15803d14;border:1px solid rgba(21,128,61,.15);border-radius:4px;font-size:.75rem;font-weight:600;color:var(--green);letter-spacing:.03em}.feature-table-section{background:var(--paper-warm);border-top:1px solid var(--border);border-bottom:1px solid var(--border);padding:100px 48px}.feature-table-inner{max-width:1100px;margin:0 auto}.feature-table-header{margin-bottom:56px}.feature-table{width:100%;border-collapse:separate;border-spacing:0;border:1px solid var(--border);border-radius:6px;overflow:hidden}.feature-table thead tr{background:var(--ink)}.feature-table th{padding:18px 24px;text-align:left;font-size:.72rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase}.feature-table th:first-child{color:#ffffff4d;width:40%}.feature-table th.th-gs{color:var(--purple-light);width:30%}.feature-table th.th-tr{color:#ffffff59;width:30%}.feature-table tbody tr{border-bottom:1px solid var(--border)}.feature-table tbody tr:last-child{border-bottom:none}.feature-table tbody tr:nth-child(odd){background:#fff}.feature-table tbody tr:nth-child(2n){background:var(--paper)}.feature-table td{padding:18px 24px;font-size:.85rem;line-height:1.55;vertical-align:top}.feature-table td:first-child{font-weight:500;color:var(--ink)}.td-gs{color:var(--ink-soft);font-weight:300}.td-tr{color:var(--ink-muted);font-weight:300}.check{color:var(--green);font-weight:700;margin-right:6px}.cross{color:var(--red);font-weight:700;margin-right:6px}.td-gs .check-text{color:var(--ink-soft)}.td-gs-highlight{color:var(--green);font-weight:500}.td-tr-warn{color:var(--red);font-weight:500}.table-note{font-size:.75rem;color:var(--ink-muted);margin-top:16px;font-weight:300;font-style:italic}.agency-section{padding:100px 48px;max-width:1100px;margin:0 auto}.agency-inner{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}.agency-features{display:flex;flex-direction:column;gap:28px;margin-top:40px}.agency-feature{display:flex;gap:16px;align-items:flex-start}.agency-feature-icon{width:36px;height:36px;border-radius:6px;background:var(--purple-faint);border:1px solid rgba(107,63,160,.15);display:flex;align-items:center;justify-content:center;font-size:1rem;flex-shrink:0;margin-top:2px}.agency-feature-text h4{font-size:.9rem;font-weight:600;color:var(--ink);margin-bottom:4px}.agency-feature-text p{font-size:.83rem;line-height:1.65;color:var(--ink-muted);font-weight:300}.agency-callout{background:var(--ink);border-radius:6px;padding:40px 36px}.agency-callout-label{font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#ffffff4d;margin-bottom:20px}.agency-callout-stat{font-family:"Instrument Serif",serif;font-size:2.4rem;color:#fff;line-height:1;margin-bottom:8px}.agency-callout-stat span{color:var(--purple-light)}.agency-callout-desc{font-size:.85rem;color:#ffffff73;font-weight:300;line-height:1.6;margin-bottom:28px}.agency-callout-items{display:flex;flex-direction:column;gap:10px}.agency-callout-item{font-size:.82rem;color:#ffffff8c;padding-left:18px;position:relative;font-weight:300}.agency-callout-item:before{content:"→";position:absolute;left:0;color:var(--purple-light);font-size:.75rem}.cta{background:var(--ink);padding:112px 48px;text-align:center}.cta h2{font-family:"Instrument Serif",serif;font-size:clamp(2.2rem,4vw,3.6rem);font-weight:400;color:#fff;letter-spacing:-.025em;line-height:1.08;margin-bottom:8px}.cta h2 em{color:var(--purple-light);font-style:normal}.cta-line2{font-family:"Instrument Serif",serif;font-size:clamp(2.2rem,4vw,3.6rem);font-weight:400;color:#fff;letter-spacing:-.025em;line-height:1.08;margin-bottom:24px}.cta-line2 em{font-style:normal;color:var(--purple-light)}.cta-sub{font-size:.95rem;color:#fff6;margin-bottom:44px;font-weight:300;line-height:1.65;max-width:400px;margin-left:auto;margin-right:auto}.cta-actions{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-bottom:32px}.cta-perks{display:flex;gap:20px;justify-content:center;flex-wrap:wrap}.cta-perk{font-size:.72rem;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:#ffffff40}@keyframes fadeUp{0%{opacity:0;transform:translateY(18px)}to{opacity:1;transform:translateY(0)}}.hero-eyebrow{animation:fadeUp .5s ease both}.hero h1{animation:fadeUp .6s .08s ease both}.hero-h1-line2{animation:fadeUp .6s .12s ease both}.hero-sub{animation:fadeUp .6s .18s ease both}.hero-actions{animation:fadeUp .6s .26s ease both}.hero-perks{animation:fadeUp .6s .34s ease both}@media (max-width: 900px){.hero,.why-switch,.cost-section,.agency-section,.ease-section,.feature-table-section,.cta{padding-left:24px;padding-right:24px}.hero{padding-top:64px;padding-bottom:64px}.why-switch-header,.cost-header,.agency-inner{grid-template-columns:1fr;gap:24px}.reasons-grid{grid-template-columns:1fr 1fr}.ease-grid,.credit-model,.scenarios-grid{grid-template-columns:1fr}.tension-bar-inner{grid-template-columns:1fr 1fr}.feature-table{font-size:.8rem}.feature-table td,.feature-table th{padding:14px 16px}}@media (max-width: 640px){.reasons-grid,.scenario-compare,.tension-bar-inner{grid-template-columns:1fr}.cta-actions{flex-direction:column;align-items:center}}